Bluerow Lettings

   

  

Advertising copywriter

ITEM: Press campaign

CLIENT: Bluerow Lettings

OVERVIEW: Awareness press campaign for letting agents targeting landlords

Sample copy below

ONE TENANT. ONE LANDLORD. ONE DEPOSIT.

WHO HAS THE RIGHT TO...A FISTFUL OF DOLLARS?

The law says tenants' deposits must be held in a separate bank account.But who upholds the law?

It can be the like the Wild West out there.

Tenants with no name trash your place yet

still come hunting their bounty. Agents help themselves to deposits. Or bite the dust and
leave you legally liable for money you haven't got.

If you're not careful you can be more Skint Eastwood than Clint Eastwood.

But not with bluerow.

We register deposits, check tenants in and out, supply an inventory and prepare all contact

documentation professionally.

Which means your dollars stay in your fists, not somebody else's.

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SAVING PRIVATE LANDLORD

Looking after your property. Finding trustworthy tenants. Even finding
agents you can trust. It can seem like landlords are fighting a losing battle these days.

But relax. The cavalry is at hand.

bluerow offers a comprehensive range of
letting and marketing services to keep your
rental property in the front line. All for a highly
competitive 8%, with no letting fee.

What's more, we even offer free rent guarantee

and legal expenses insurance.

No wonder 99% of our clients stay with us.

So let bluerow save the most important private landlord.

You.

...........................................................

CATCH ME IF YOU CAN

You can bet your house on it.

As a private landlord, sooner or later a tenant will do

‘a moonlight' - with your property.

Steven Spielberg once made a film about a con artist.
Yet as a private landlord you're open to fraud 24.7.

What to do? Call bluerow.

We collect rent on your behalf. Check tenants

in and out. And carry out thorough checks on all new

tenants in the first place.

Which makes it less Catch Me If You Can.

And more The Landlord Strikes Back.

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