Bradford & Bingley

ITEM: National Press Advertising

CLIENT: Bradford & Bingley

OVERVIEW: Part of a campaign launched to encourage investment from beneficiaries of de-mutualising societies’ windfall payments, specifically Northern Rock.

Q. YOUR BUILDING SOCIETY BECOMES A BANK. WHAT DO YOU SAY?

A. GOODBYE!

NOW THAT MIGHT SEEM RATHER UNGRATEFUL, ESPECIALLY IF YOU’VE JUST RECEIVED A RATHER NICE WINDFALL AS A RESULT OF THE CHANGE.

BUT CONSIDER THE FACTS.

There are important differences between what a bank and a building society offers to investors, not least in terms of interest rates. The reason for this is quite simple. Banks have to answer to shareholders who demand their share of the profits. At Bradford & Bingley we give profits back to our members in more competitive savings rates and lower mortgage rates.

(TABLE: COMPARATIVE INTEREST RATES )

If you’re looking for somewhere better to nurture your nest-egg, or a more profitable place for your recent windfall, call at your local Bradford & Bingley branch today. After all, the longer you leave it, the less time your savings have to grow.

You’ll find an excellent choice of investment opportunities, very competitive rates and easy access. Above all, you’ll find a building society that is committed to its role and that puts investors and borrowers first.

For more information, visit your local branch (see details below) or our web site at www.bradford-bingley.co.uk. Alternatively, simply call 0800 57 0800 .

Strapline:

REWARDS TODAY. REWARDS TOMORROW