Co-operative Bank

Direct marketing copywriter

ITEM: Direct mail pack

CLIENT: Co-operative Bank

OVERVIEW: Direct mailer to promote the Balance Transfer facility of the Robert Owen card to a dormant file. Achieved a conversion rate of 47%

OUTER ENVELOPE:

RIP THIS OFF

MAILER, FRONT COVER:

YOU’LL BE RIPPING YOURSELF OFF IF YOU DON’T TAKE THIS OPPORTUNITY

1ST REVEAL:

WE’LL TAKE YOUR OUTSTANDING DEBT AND CUT YOUR INTEREST TO JUST 1% A MONTH – 12.6% APR

2nd REVEAL:

WHY YOU SHOULD TRANSFER YOUR OUTSTANDING BALANCE NOW

Now, for a limited period only, you can cash in on an absolutely outstanding offer from the Co-operative Bank.

You can now transfer the entire outstanding debt on your credit card when you apply for a Free for Life Visa Card – and pay interest on it at just 1% a month – 12.6% APR (variable).

And it doesn’t matter a bit the size of your current credit card debt. Nor what kind of MasterCard, Access or Visa Card you have. In fact, you can transfer balances from more than one card if you wish.

What’s more, we don’t even ask you to be a customer of the Co-operative Bank.

See what we mean by ‘ripping yourself off’ if you don’t take advantage?

(TABLE: RELATIVE INTEREST RATES & CHARGES )

THE VISA CARD THAT’S FREE FOR LIFE

Apart from the Balance Transfer offer, you enjoy many more benefits with our Free for Life Visa card. We can’t give you the special 1% per month interest rate offer – 12.6% APR (variable) – on your new spending. But we can still give you a really outstanding package.

IT’S FREE FOR LIFE

We guarantee that you’ll never have to pay any fee whatsoever. All we ask is that you use your card at least 10 times a year (see Terms and Conditions).

HOW DOES IT WORK?

Simply.

First you complete the two application forms enclosed. One for this Balance Transfer offer, the other to take out your Free for Life Visa Card (more later).

Once we approve them, we arrange for your existing credit card debt to be transferred to a special account – quite separate from your ordinary Free for Life Visa Card account. We’ll only ever charge you interest on the debt you transfer at 1% a month – 12.6% APR (variable).

We’ll send you a special monthly statement for this account, and you make a minimum payment by direct debit – only £5 or 5% of your balance, whichever is the greater. While you’re free to pay off as much extra as you wish by cheque.

And that’s all there is to it. Sounds too good to be true? There’s more yet!

When you take out your new Free for Life Visa Card, we’ll give you a credit limit usually at least equal to the one you have now on your existing credit card. (For details of the APRs, see the reverse o the application form.)

In fact, the only bad news is that we can hold an offer as generous as this open for a limited period only. So apply now.

After all. Remember what we said about ripping yourself off if you don’t?

PAY THE WAY THAT SUITS YOU

A real advantage. You choose the payment method to suit your own circumstances. Please note, too, that we actually make it worth your while to pay off the full amount early each month and use your card for as much of your spending as possible.

Pay early – pay no interest. Pay off your full balance in 15 days of your statement date – and pay no interest at all! Which means you can get up to 46 days of interest-free credit.

Pay direct debit – pay less interest. Pay the minimum amount by direct debit – and enjoy a lower interest rate! Right now it’s just 1.7% per month – 22.4% APR. What’s more, you’ll also enjoy the peace of mind of knowing that you’ll never miss a payment.

Spend more – pay less. The rate of interest you pay depends on how much you spend in a particular month. In a nutshell:

Spend less than £100 – it’s 2.2% a month – 29.8% APR.

Spend £100-£300 – it’s down to just 1.95% a month – 26.1% APR.

Spend £300 or more – it’s down even further to just 1.7% a month – 22.4% APR.

ALL THE CONVENIENCE OF A VISA CARD

A Free for Life Visa Card is a Visa Card. Which means you enjoy a wonderfully convenient way of shopping – at 10 million locations around the world.

APPLY NOW – IT’S SO EASY

Apply now for your Balance Transfer and Free for Life Visa Card! All we ask is that you are over 25 years old, a home-owner with a phone, earn £15,000 or more and currently have a credit card.

Then it’s just three simple steps:
1.Complete the combined Balance Transfer/Direct Debit Form and Free for Life Form.
2.Enclose the latest statement(s) from your current credit card(s) to tell us the balance.
3.Return in the envelope provided – you don’t need a stamp. You can, of course, simply apply for your Free for Life Visa Card on its own. In which case you just take step 1.

You’ll find full Terms and Conditions in this pack. However, if you have any queries, please feel free to call the Co-operative Bank on 0345 414414.

FLASH:

NOW POST THE APPLICATION FORM AND STOP RIPPING YOURSELF OFF!

REVERSE:

POST NOW FOR:
•A specially reduced rate of interest on your outstanding credit card balance
•A great rate of interest on new spending – from 22.4% APR
•Free for Life – guaranteed
•You choose the way to pay
OR PHONE TO FIND OUT MORE
0345 414414
LIFT FLYER, FRONT COVER:

NOW RIP THIS OFF

(INTERACTIVE STICKER DEVICE)

REVEAL:

THE RATE WE’LL CHARGE YOU ON YOUR OUTSTANDING CREDIT CARD DEBT …

BOX:

1%

12.6% APR (VARIABLE)

YOU WILL BE RIPPING YOURSELF …

IF YOU DON’T TAKE ADVANTAGE OF IT!

LETTER:

NOW YOU CAN TAKE OUT A FREE FOR LIFE VISA CARD – AND TAKE ADVANTAGE OF A REMARKABLE OFFER ON YOUR CURRENT CREDIT CARD DEBT.

BUT YOU MUST APPLY NOW.

Dear Mr Sample,

Thank you for the interest you showed recently in our Free for Life Visa Card. I hope that you found the information pack I sent you some time ago helpful, and that you agree it is an excellent package. I notice, however, that you have not returned your application form yet.

Is there any particular reason? If there is anything you’re not clear about, don’t hesitate to call our Helpline on 0345 414414.

But before you do anything, please take a look over this new leaflet I’ve enclosed. It tells you more about the Free for Life Visa Card – and about a very special extra opportunity you have at the moment. But please don’t delay – it’s very much in your interest to act right now.

As long as you apply for your Free for Life Visa Card now, we’ll take over your entire existing debt on any current MasterCard, Access or Visa Card and charge you interest on it at just 1% a month, or 12.6% APR (variable). In fact, you can even transfer the balance from more than one card. You’ll find full details in the leaflet we’ve sent you. But you must send your forms now – there is a strictly limited period when you apply.

And even if you do not wish to transfer any debt, it’s still well worth your while to apply for a Visa card alone.

There’s no annual fee to pay – ever. Plus good rates of interest on your new spending –from 22.4% APR. And a flexible way to pay, which rewards you with free credit if you pay your outstanding balance off altogether within the time limit on your statement. What’s more, you don’t even need to be a Co-operative bank customer to apply.

But, then again, why miss out on such an excellent offer as Balance Transfer? I’m sure if you do transfer your balance you’ll soon be very pleased you did.

Yet remember – you only have a limited period to apply for this offer. Complete your application forms today – there’s one for the Balance Transfer offer, another for the Free for Life Visa Card itself. Then post in the envelope provided – you don’t need a stamp.

Yours sincerely,

Dick Samways

General Manager , Customer Services.
PS. 1% a month – 12.6% APR (variable) – is an excellent rate of interest. But remember there’s a deadline for applying for our Balance Transfer offer. Post your forms today!
PPS. Remember – if you need to know any more, please feel free to phone our Helpline on 0345 414414.