Daytimer

Direct marketing copywriter

ITEM: Cold mailing

CLIENT: Day Timer

OVERVIEW: Hard-hitting DM pack selling leading US-made filofax brand

OUTER ENVELOPE:

DO YOU REALLY WANT TO SUCCEED IN LIFE?

MAILER, FRONT COVER:

YOU HAVE TWO CHOICES

1ST REVEAL:

ONE. DREAM ABOUT IT

TWO. DO IT

2ND REVEAL:

THE DAY-TIMER SYSTEM CAN BRING YOU SUCCESS IN EVERY PART OF YOUR LIFE

TRY IT FREE FOR 30 DAYS. IF DAY-TIMER DOESN’T LIVE UP TO EXPECTATIONS YOU DON’T PAY A PENNY

………………………………………..

WHAT CAN DAY-TIMER DO FOR YOU?

It’s harsh but true. In life there are two types of people. Those who dream about success. And those who take practical steps to achieving it.

If you’re really serious about success, you can take a huge step now by using the Day-Timer system.

Day-Timer lets you see at a glance all the things you need to do in the day. There’s a generous double page spread for each day, with sections for Things To Do, Appointments, Meeting Notes and Diary.

You keep all the notes and records in one place. Not on pieces of paper to lose, or post-it notes to clutter your desk.

Even more important, you always know where you are and what you have to do. You can then prioritise your tasks and use your time to maximum effect, rather than wasting it by taking on too much and getting nowhere.

The ‘bottom line’ is that you’re under more productive, more efficient and under less stress. In other words, you’re in control.

And if you’re in control of your time, you’ve taken the single most important step you can take to more success – in business, in leisure, in life.

5 KEY FUNCTIONS TO PRIORITISE YOUR DAY

1. ACTION LIST - Note your ‘Things To Do’ for the day

2. APPOINTMENTS & SCHEDULED EVENTS - All in front of you to see at a glance

3. PHONE CALLS - Keep all your notes safe

4. EXPENSE & REIMBURSEMENT RECORD - Keep track of your finances

5. DIARY & WORK RECORD - Make detailed notes of project, assignments, decisions and accomplishments

PANEL: YOURS FREE

The Diplomat ballpoint pen normally retails at £12.50, but we’ll send you one free if you request a Day-Timer trial in the next 5 days.

CALL TODAY 0800 542 0520

REVERSE:

HOW TO ACHIEVE IN LIFE

DREAM YOUR DREAMS

Whether it’s a career or a company, every worthwhile enterprise starts with a dream. So dream yours – and make it a big one. And remember, the size of your dream will determine the scale of your success.

SET YOUR GOALS

Once you’ve had your dream, write it down. Set specific goals that will help you achieve your ambitions. For example, if you want to be Chief Executive, outline your career path stage by stage. If you want to build an international company, outline your growth through local regional and national stages first.

MAKE YOUR PLANS

Plan how to reach your goals. Write down the individual steps to each goal. Then make a start on step one!