Easy Auto Enrol

ITEM: Accountant emailing programme

CLIENT: Easy Auto Enrol

OVERVIEW: Campaign to warn the accountancy profession of the importance of offering pension auto enrol consultancy to clients

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SUBJECT LINE:

Auto enrol compliance. Now the good news

HEADLINE:
Large or small, auto enrol's for all.
But here's the good news

Dear personalised,

They may be restaurants or retailers. They may be small or sizeable. Their wage bill may be tiny or terrific. No matter!

If your clients employ any staff at all, they need to offer a pension. Which means they need an auto enrol solution. Which also means they expect you, as their trusted advisor, to provide one for them.

And the good news? Easy Auto Enrol can provide one for you. The benefits are hard to ignore. For example, you DON'T have to ...

• Do your homework on auto enrol
• Invest in expensive software to process it
• Waste time and effort setting up clients' pensions
• Get involved in admin
• Do clients' invoicing
• Collect the fees
• Uplift fees to get your commission

On the other hand, you WILL get all the support you need to set up auto enrol. For more information, call now on XXX YYYY or email info@easyauto-enrol.co.uk

Yours sincerely

XXX YYYY

Director
Easy Auto-Enrol Limited
BY ACCOUNTANTS FOR ACCOUNTANTS

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SUBJECT LINE:

The auto enrol tsunami. Are you ready?

HEADLINE:
Auto enrol means more business. Yet only if you're prepared for it

Dear (name),

The figures say it all. Over the last four years a total of 85,000 businesses signed up for auto enrolment. On average, that's just over 21,000 businesses a year. However, from January 2016 around 50,000 businesses will have to sign up every month.

It's a tidal wave that's about to hit, a veritable tsunami. What's more, there are no ifs, buts or maybes. It's the law and employers will have no choice but to comply.

Of course, despite the legislation a sizeable number will take the ostrich option, ignoring the issue until the very last minute. Which means there will be a lot of businesses out there desperately seeking a solution in a hurry.

Clearly, this is a massive opportunity for accountancy practices. However, you will need to be fully conversant with all the rules and procedures. At Easy Auto Enrol we have a range of tools to demonstrate simply the features and benefits of auto enrol.

To find out more, just call now on XXX YYYY or email info@easyauto-enrol.co.uk

Yours sincerely,
xxxxxxxxxxxx
Director
Easy Auto Enrol

BY ACCOUNTANTS FOR ACCOUNTANTS

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SUBJECT LINE:

Is auto enrol already costing you clients?

HEADLINE:

Ignoring auto enrol? Your clients can't. And your competitors won't

Dear (name),

Until now, your business may not have suffered through not providing clients with payroll services. However, thanks to auto enrol the situation has changed - dramatically. The danger of losing your non-payroll clients is now a very real one. Here's why.

As you know, clients have no opt-out for auto enrol, no matter how small they may be. By law, they simply have to provide a pension for their employees. And if you're not providing payroll, they won't ask you to provide auto enrol either. Which means they will ask somebody else. Hence the danger.

I hardly need to remind you of the risk inherent in this situation. It could be very serious for your practice. Once a competitor establishes a relationship with your client it's unlikely they'll stop with auto enrol. From day one the entire business will be in peril.

Are you prepared to risk all this? You don't need to. There's a simple and practical alternative available. Easy Auto Enrol offers a simple, flexible, fully supported solution. Most important, unlike many competing systems it's proven to be effective. The crucial middleware will work with any existing payroll software your clients may be running. It's also compatible with all leading pension providers' systems, so you can offer a genuine choice to clients, as required by the Pension Regulator.

Altogether, Easy Auto Enrol is an excellent way of protecting your business from predatory competitors. What's more, it will enhance the service you offer clients and maximise your opportunities as a trusted advisor. So why risk losing your hard-earned clients?

To find out more, call now on XXX YYYY or email info@easyauto-enrol.co.uk

Yours sincerely,
XXXXX
Director
Easy Auto Enrol
BY ACCOUNTANTS FOR ACCOUNTANTS