First Direct Bank

Direct marketing copywriter

ITEM: Customer mailing

CLIENT: First Direct Bank

OVERVIEW: Campaign to introduce new motor insurance service to existing customer base

FRONT COVER:

‘IF ONLY THERE WAS A FIRST DIRECT FOR MOTOR INSURANCE’

1ST REVEAL:

NOW THERE IS

2ND REVEAL:

Once you needed more from your bank. We hope you found it at First Direct. We aim to provide a service with more convenience, flexibility and value for money.

But perhaps you have other financial needs with which we can help?

We can now help with motor insurance through Hexagon Insurance, a specialist in its field and like First Direct, a member of the HSBC group.

The name may be different. But the commitment to service should be familiar.

THE RIGHT PRICE

Whatever you drive, whatever your circumstances, we believe Hexagon can provide you with a better deal in motor insurance.

With a panel of 70 insurance companies from which to choose, they search the market to find the most competitive quotation for you.

If you drive a family car you can look forward to low premiums. If you drive a high performance car, are under 30 or live in a highly rates area, they may have to look harder. But you can be sure they will.

What’s more, Hexagon do not restrict this search to your initial quotation. They do it every time you renew.

3R

MOTOR INSURANCE AS FLEXIBLE AS YOU NEED

YOU CHOOSE THE TERMS

Good value in motor insurance is not simply about price. It is about finding the right terms for you.

You are the one in control.

DO IT ALL BY PHONE

As with First Direct, everything can be done by telephone. You will be talking to helpful, trained professionals, who take the trouble to explain things to you. No jargon, just plain English.

The service is fast and efficient, too. The latest technology keeps paperwork to an absolute minimum.

CALL TO SUIT YOU

You can call Hexagon any time between 8am and 8pm, Mondays to Fridays, and 9am to 4pm, Saturdays.

For quotations, claims – or just friendly, expert advice.

CALL 0345 100 101 NOW

In fact, why not call now? Hexagon will give you a quotation right away. Instant cover is also available if you wish.

For the price of a 5 minute local call, you can check that you are getting the best deal.

0345 100 101

OR POST THE REPLY CARD