Hewlett Packard

Technical copywriter

ITEM: Selective mailing to blue chip corporations file

CLIENT: Hewlett Packard

OVERVIEW: Campaign to introduce new PC leasing concept - PC's that never grow old, because you upgrade continually. Features fractal visual idea to symbolise the chaos prevalent in PC purchasing in an age of instant obsolescence.

O.E:

NOW YOU CAN PLAN YOUR WAY FORWARD

 STRAP:

PLAN YOUR FUTURE

FRONT COVER:

FROM CHAOS TO A PLANNED FUTURE

PC's THAT NEVER GROW OLD

LOGOS: /PC PROTECT

P.2/3:

THE STRATEGIC SOLUTION YOU NEED TO KEEP PACE

Time moves faster and faster. Every step forward becomes a leap. PC systems grow ever more powerful, software more versatile, networks more complex.

Each breakthrough means extra productivity, extra competitiveness.

Now you have a way to take advantage

PC Protect from HP.

PC Protect is your best choice to upgrade to leading edge technology whenever you want. A means to avoid obsolescence and gain a lasting edge in competitiveness. Without adding financial strain to your business.

It's also the strategic solution to your technology replacement needs. The opportunity to plan your future with confidence.

LOGO:

PC PROTECT

STRAPLINE:

PLAN YOUR FUTURE

P.4/5:

TECHNOLOGY. NEW PCs FOR OLD

Hewlett-Packard's PC Protect is a technology replacement programme that gives you the opportunity to switch to brand new PCs whenever it's appropriate. What's more, as it's from HP you can be confident it always be leading edge technology. And whatever your current situation, you can start PC Protect easily as we'll buy your existing equipment.

You can upgrade some equipment or all of it. PC Protect can also include HP printers, as well as third party equipment and applications software if required. It's all very flexible, with the only fixed requirement a minimum order of 20 HP PCs - whether desktops, mobiles or network servers.

With PC Protect, whatever the leading technology, it's always available to you. As are the gains in terms of performance and competitiveness it brings.

It means you can implement a technology replacement programme to meet your organisation's needs now and in the future, with the flexibility to take advantage of breakthroughs in technology as and when they occur.

LOGO:

PC PROTECT

STRAPLINE:

PLAN YOUR FUTURE

P.6/7:

FINANCE. PLAN YOUR WAY FORWARD

Today, as more and more organisations focus on the total cost of technology ownership, PC Protect from HP is the best way to plan your expenditure effectively and manage your IT strategy cost-effectively.

What's more, it also delivers savings as new technology is often less expensive. While HP's worldwide financial strength enables us to deliver the best prices available. Contact us for an idea of the savings we can bring you.

For IT managers, PC Protect not only improves the quality of your equipment, it also enhances the acquisition and budget approval process.

With Hewlett-Packard's PC Protect, organisations can embrace each new development in PC technology for the benefits it offers. You can look forward with enthusiasm, free from worries.

LOGO:

PC PROTECT

STRAPLINE:

PLAN YOUR FUTURE

P.8/9:

HOW CAN HP OFFER PC PROTECT?

Delivering a technology replacement programme as all-embracing as Hewlett-Packard's PC Protect needs an equally wide ranging span of resources. HP is uniquely placed to deliver it.

As a major manufacturer of PC systems, HP provide leading edge technology, together with the essential understanding of technology replacement cycles. We can offer the exchange terms and disposal facilities needed. Even more important, as an organisation with management flexibility at the very core of our culture, we have a unique ability to build flexibility into our packages.

LOGO:

PC PROTECT

STRAPLINE:

PLAN YOUR FUTURE

P.10/11:

DISPOSAL.

SECURE AND ENVIRONMENT FRIENDLY

Today, regulations concerning the disposal of computer equipment are becoming more stringent than ever. This can make the process very expensive and troublesome. Not with PC Protect, however.

When you upgrade through PC Protect, HP ensure that the old machines are professionally disposed of for you. We have unrivalled experience and commitment to environment friendly disposal and actually recycle as much as 95%. And before we dispose, we remove all data from disk drives, together with every trace of ownership such as asset labels.

Confidentiality is guaranteed. As is peace of mind through guaranteed prices for old equipment.

LOGO:

PC PROTECT

STRAPLINE:

PLAN YOUR FUTURE

REVERSE:

THREE PLANNING PROBLEMS.

ONE SOLUTION

  • Technology - PC Protect from HP is a permanent source of leading edge technology.
  • Financial funding - PC Protect is the definitive solution for cash flow, liquidity and easier asset management.
  • Secure Disposal - PC Protect is an effortless, free and environment-friendly solution

SEE HOW PC PROTECT FROM HP CAN HELP YOU PLAN YOUR FUTURE. TODAY

LOGO:

HEWLETT PACKARD

LOGO:

PC PROTECT

STRAPLINE:

PLAN YOUR FUTURE