Kelloggs

CLIENT: Kellogg's

ITEM: Trade ad

OVERVIEW: Communication to introduce a new confectionary line to the retail trade, and prompt stocking

 

SAVE A RECTANGLE FOR OUR NEW SQUARE

OK, so new Kellogg's Rice Krispies Squares snack bar is really a rectangle. But that means you've already got a place for it on your counter. Right next to

all those confectionary bars it's going to outsell!

How do we know? Launched hot-on-the-heels of our mega success Kellogg's Nutri-Grain, Squares is a unique blend of Kellogg's Rice Krispies and delicious

marshmallow. It already outsells major confectionary brands in the USA. It's researched better than any new Kellogg's product ever. And we're spending £4 million

on the launch campaign.

However, a Square rectangle isn't the only surprise. Squares are crunchy but chewy. Tasty but 90% fat free. Best of all, they're a great all-day snack from the world

leader in breakfast cereal. So save those rectangles now and make space for some fair and Square profits!

KELLOGG'S RICE KRISPIES SQUARES

A SIMPLY SURPRISING SNACK!