Nu-Life Stone Care

ITEM: Sales brochure
CLIENT: Nu-Life Stone Care
OVERVIEW: Hard-hitting communication selling lucrative business franchise opportunity

F/C:

WITH NU-LIFE STONE CARE.

YOU’LL ALWAYS BE YOUR OWN BOSS

BUT YOU’LL NEVER BE ON YOUR OWN

INTRODUCING A VERY DIFFERENT FRANCHISE OPPORTUNITY

NU-LIFE STONE CARE - LOGO

SPREAD 1

LEFT:

EARN THE HIGH INCOME YOU WANT.

HAVE THE LIFESTYLE YOU WANT.

ENJOY THE SECURITY YOU WANT

PANEL:

‘So you’re looking for a new, better way to make a living.

Of course, you want to enjoy a high income. But there’s more to it than that. You want the unique freedom of being your own boss, and calling the shots yourself. And who can blame you.

And you’re sure to want a better lifestyle, more of a balance between work, family and leisure. After all, what’s the point of having money if you never have the time to enjoy it!

All reasons you’re considering franchising.

Yet you don’t relish the thought of being left on your own, business wise. Really, who ever does feel like taking a complete shot in the dark?

And when you do make your move, you certainly want to choose an industry sector that’s on an upward curve. Why push against closed doors all the time when there’s an open one just down the corridor?

Clearly, you have quite a few boxes to tick. While with all the apparently tempting possibilities on offer, choosing the right one can be a tall order.

Yet there are franchise opportunities, and then, there are franchise opportunities. I believe Nu-Life Stone Care is unique in the combination of income, lifestyle, security and support we can offer you.

Read on to learn more about the benefits. Then contact us to take things further.

I look forward to hearing from you.’

Kind regards

Brian Philbin
(Title)
Nu-Life Stone Care

(PIC OF BRIAN)

RIGHT:

JUST FOLLOW OUR BLUEPRINT AND SUCCESS IS GUARANTEED

Strong claims? Certainly. Unbelievable? Not at all!

The problem is, right now, you’re not sure what to believe. Life has not been very good to you lately. You’re not in the place you want to be, either physically or business-wise. Yet don’t worry! We’ve been there ourselves, so we know what it’s like. More to the point, we know how to get out of there.

We’re going to introduce you to a way to achieve the income you want, with annual earnings well in excess of £100,000.

You’ll be able to enjoy the lifestyle you crave. 6 bedroom detached home, luxury cars, Caribbean holidays, private schools for your children, exclusive golf or yacht clubs – whatever your dreams, you can realise them.

You’ll be able to safeguard your own and your family’s future, and enjoy the peace of mind and security you deserve.

At the same time, ours is a business that you’ll find not just lucrative but also enjoyable. With quality products that the market wants, it’s not hard work at all. And you don’t even need any previous experience.

Most important of all, we’ll provide you with a straightforward but proven blueprint that will guarantee success when you follow it.

Still sounds too good to be true? Not for the fortunate few we choose as our franchise partners.

As we’ll demonstrate.

‘If it’s that good, why hasn’t anybody done this before? ‘

Good question! But first, let’s rewind a little.

As you may know, Nu-Life has been a major player in the carpet cleaning market in the UK for nearly 30 years. This business has been – and still is -very profitable. However, as many people also know, this market is now very competitive, with literally hundreds of franchises.

Starting around three years ago, many of our carpet customers, both commercial and residential, began to ask us about cleaning and restoring their marble or granite floors. Initially, we were a bit flummoxed and could not help them. We simply did not know who to refer them to, and did not do the job ourselves. We looked into things further, though, and – we still could not find anybody to recommend! To cut a long story short, there was nobody servicing this fast-growing market sector! Not a single company!

Obviously, we realised then that here was a major business opportunity. In a nutshell, we’d found a niche market with proven demand and, best of all, no competition! These opportunities do not exactly grow on trees!

CTA PANEL:

Call 0161 480 7284 now, visit www.floorcarefranchise.co.uk
or return the reply card

SPREAD 2:

A UNIQUE OPPORTUNITY IS AT YOUR FINGERTIPS – BUT YOU MUST ACT NOW

The ‘hidden secret’ to our success – and yours

Of course, spotting an opportunity and realising it are not always the same things. Yet we decided to put the investment in, in terms of both time and capital.

Fortunately, after 27 years building Nu-Life into one of Britain’s most successful carpet cleaning businesses, our founder Brian Philbin had been able to leave it in the hands of his son Mike. This freed him up to throw himself into the new venture with gusto.

Initially via the Internet, Brian began scouring the world for knowledge and skills, from the USA and Italy to India and China. It was a long haul, to be honest. Altogether, he tested no fewer than 547 products and 107 types of machine. Still he could not find exactly what he was looking for – a system to match the sky-high standards that had made our carpet cleaning business so successful.

And all the time, we were getting more and more enquiries. From hotels, restaurants, colleges, wealthy private homeowners and many more. Not surprising, come to think of it. Look around you and you’ll see stone floors everywhere these days.

Eventually, Brian decided upon some machines. However, the real breakthrough only occurred when he discovered a virtually unknown cleaning process in China. No exaggeration, he felt like he’d found the formula for Coca Cola!

Brian earns £104,335 in a year – working part-time!

We set to work combining this ‘secret’ process with Nu-Life’s own range of specialised stone care products. The next step was to apply our equally little known (and equally effective) 5 step marketing strategy – the phenomenon we call our ‘Leverage Chart’. Together, they formed the blueprint for a profit machine!

And the proof of the pudding? Brian’s pilot business recorded a turnover of £54,046 in the very first year, 2006. By 2007, this had shot up to £104,335.
Most staggering of all, he was only working part-time by this stage! He was supposed to be retired!

If he can do this, imagine what you can do if you throw yourself into it. With average job prices of £708 and Nu-Life’s proven marketing techniques, follow Brian’s example and you simply can’t fail!

Remember, too, that we had to go out and find all this. We’re now offering it to you on a plate!

Only 7 franchises available, so act now

Well, in truth, not quite on a plate. With a franchise opportunity of this potential, we’re restricting it to a chosen few. In fact, we have just 7 franchise areas available in the UK. What’s more, we want to preserve our exclusivity and reputation by making sure we engage only the very best people.

Essentially, we’re looking for partners with the drive, determination and ability to succeed. We want ‘people people’ who can connect with customers. We also expect 100% professionalism, plus excellent business and organisational skills.

In return, we offer you an elite franchising opportunity the like of which you will not find again. Not to mention your own large Yellow Pages area, which will remain exclusive to you for a full 18 months – forever when you upgrade to two or more vans.

If you feel you measure up, complete the card enclosed now. And remember, there are just seven partnerships available. Time is of the essence.

PANEL:

HOW MUCH CAN YOU EARN?

Take a look at these actual figures, based on an average job price of £708 (excluding VAT)

Average No. Jobs
Per Week Turnover
ex VAT Profit
ex VAT
5 £ 169.9k* £ 117,336
4 £ 135.9k* £ 91,349
3 £ 102.0k* £ 65,362
2 £ 68.0k* £ 39,374

THE MARKET’S WORTH £1.15 BILLION – AND GROWING!

We’ve said that the market for stone and marble cleaning and restoration was growing rapidly. In fact, stone imports into the UK rose by as much as 85% between 2000 and 2006. The industry is now worth a staggering £1.15 billion a year. That’s an awful lot of stone that needs cleaning!

What’s more, the demand can come from so many different segments of the market. Hotels, restaurants and bars. Leisure and conference centres. Universities and local authorities. Airports and car showrooms. Residential and nursing homes. High value domestic home owners. And many, many more besides.

Equally good, the possibility of referrals and repeat business is enormous. This is a business that develops its own momentum. You don’t need to work yourself, either – just manage. And watch it grow.

This opportunity is just waiting for you to take it.

Can you?

CTA PANEL:

Call 0161 480 7284 now, visit www.floorcarefranchise.co.uk
or return the reply card

SPREAD 3:

YOU’LL ALWAYS BE YOUR OWN BOSS.

BUT YOU’LL NEVER BE ON YOUR OWN

Franchising is a great way of reducing the risk of setting up your own business. And the more support available, the less the risk. You’ll need to go a very long way to find a better package than Nu-Life, however. Quite simply, we give you all the support you’ll ever need, both when you start and on an ongoing basis. You’ll never be left on your own.

Training. All you need to know

Even if you have absolutely no previous stone floor cleaning or marketing experience, the Programme will give you all the skills and knowledge you need to run your own Nu-Life Franchise.

We’ve spent 18 months developing our Partner Training Programme and Operations Manual. It includes a combination of both classroom learning at our Head Office in Stockport, Cheshire, and on-the-job training.

You will learn:
• Everything you need to know about natural stone – how to recognise it, treat it, restore it and maintain it.
• How to survey and quote on a live job.
• How to use the equipment and products to restore stone floors.
• Proven marketing techniques to promote your business – a complete step-by-step guide including everything from sales letters and leaflets to telephone scripts.
• Systems and procedures – a fully integrated management programme to get you up and running.
• Staff recruitment – how to, where to.
• Health & Safety procedures

You will receive:
• Marketing material that’s been proven to work, including brochures, leaflets, letters and telephone scripts.
• Stationery, letterheads, business cards and compliments slips
• Branded work clothing
• An initial stock of chemicals and accessories
• All the stone care equipment and stock you need to begin trading
• Your first month’s van lease
• Van signage
• An operations and resource manual
• Your own dedicated and integrated web site plus unlimited email resources
• Computer software to help you manage your business, incuding everything from VAT returns to customer quotes
.
WHAT DOES IT COST?
The cost of your Nu-Life Franchise is just £18,995, plus VAT.

In exchange you receive all the cleaning and marketing materials you’ll ever need, plus training as outlined. The materials and machinery alone are worth £13,425.

Not to mention the opportunity to earn in excess of £100,000 a year, of which we ask for just 10%. You’re likely to break even in a few months, after which you should be in the black all the way.

Remember, too, that you do not even need to invest in any premises – you can work from home very efficiently. What’s more, I can arrange finance if you wish.

Compare this package to most franchise operations. Frequently you’re asked for 30% or more - and you’re expected to fund the start-up costs yourself.

Which sounds the better deal to you?

PANEL:

TESTIMONIALS
(IF AVAILABLE)

CTA PANEL:

Call 0161 480 7284 now, visit www.floorcarefranchise.co.uk
or return the reply card

REVERSE:

PANEL:

IS THIS THE BEST FRANCHISE OPPORTUNITY YOU’LL EVER HAVE?

• OTE in excess of £100,000 pa
• Enjoyable – no previous experience needed
• Proven marketing blueprint for success
• All the training and support you’ll ever need
• Comprehensive start-up package including all cleaning and marketing materials
• Exclusive rights in your large Yellow Page area
• Massive growth market with little or no competition
• Huge potential for repeat business and referrals
• The credibility of the Nu-Life brand and exclusive products
• Low overheads – work from home

RP CARD:

TIME TO ACT

So you’ve read about Nu-Life Stone Care franchising. Are you now ready to take things further?

Simply answer the questions below and return this card. If you want to discuss anything, feel free to call on 0161 480 7284. To save time, can also apply online at www.FloorCareFranchise.co.uk

QUESTIONAIRE

STET

CONTACT DETAILS