Railways ads

ADVERTISING COPYWRITING

ITEM: Advertising/Poster campaign

CLIENT: Regional Railways

OVERVIEW: Originally a mailshot, this piece proved so popular the client

commissioned a range of posters to be used at mainline stations, and ads

for the regional press

 

SAMPLE COPY

BLACKPOOL. IT'S MILES MORE GOLDEN BY RAIL!

Sea, sand and sun. Amusements by the mile. The world's biggest fairground. Britain's most famous resort needs no introduction!

But did you know how convenient Blackpool's North Station is for the Tower and all points central? Or that the Pleasure Beach now has its very own station? Pak your bucket and spade and take the train for a day to remember!

What's more, this year Blackpool is bigger than ever. Or should we say taller.

The tallest, fastest roller coaster in the world is opening - 235 feet and 85 mph, no less. Definitely not for the fainthearted!

Another tall story is the centenary of the Tower - it's even being painted gold to mark the event! Catch the special celebrations throughout the holiday season.

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IT'S TONS MORE FUN BY TRAIN!

It's even more fun when it's the greatest little steam train in Wales. The Ffestiniog Railway is an absolute treat for children of every age up to 80!

Start your day at Llandudno Junction, with a tour of the delightful Conwy Valley. Once you reach Blaenau the real excitement starts! Change platform - and gauge - for the world famous Ffestiniog Railway and get your first whiff of steam. There's simply nothing like it!

The trains may be small in size but they're big in heart - many date back to the days when the railway carried slate from the mines. As they chug energetically along, they take you on a dramatic journey through he Snowdonia National Park - complete with mountains, forests, lakes and waterfalls.

It's easy to arrange your Ffestiniog Railway ride. Simply ask for a joint ticket at your Regional Railways station.